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1-29-00 Internet Marketing Hofacker BUS 113 W-6:30 Michael Dill 586-4800 x3515 BS 306-310 mdill97571@aol.com dillm@mccc.com 5:30~6:15 hours 9 x 12 Pad Zip / A disk /
Links are Broken Drop Down to Chapter – "GO Button" Missing Self Test - Not Ready
Pages go on 30 Screens Deep Pages have 100s of Links Links are untested Links to BAD Sites Links to Sites that Don’t work Past the Index Page Links to pages "Test for Browser 4", Browser 5.5 fails Links are vaguely or not related to E-Commerce / Marketing. Tags – Coding is wrong, incomplete, Tech-Support Page doesn’t have a link to this book Book seems to be written to a CEO with no understanding of web, in an attempt to enlighten and then over whelm to justify the "technical" aspect of the Web Designer. Over importance in what other are doing. Over How this will benefit the paying client. Mystifies the web and its importance. Un-Nessicary Reverences . tags missing. If I had taken this class first, I would have given up. A small book that say nothing new and a web site that show bad examples and is not functioning in places. A very expensive book. Navigation is confusing – Am I Visiting a new page associated w a chapter or rudinancy Is "activities" redundant to Chapters. Navigation runs me circles. And makes me wonder if I have found where I am supposed to be. The code is so heavy is uses my entire "Cache". They give additional reading having nothing to do with e-com. Like a history of the Internet dating back to 700bc "carrier pidgins" E-commerce IT’S ABOUT THE INFORMATION OR THE SALES Business to business Corporate Image / History / advice / financial / job postings / new products / new territories. / communications / Purchases / user demographics Exchange of products and or services and or information Gather / Spread information
SEARCH Engines:
Types of Business:
Hours of operation Telephone Address Direction Offering / products services Reservations / appointments / Contact – E-Mail DATABASE Picture , id # , description, size, color, price, shipping info/costs,
COMMUNICATION: Advertisements Promotions Customer Relations E-mail / Usenet / Auto-responders / e-mail Footers / SELLING: Direct Marketing Goods Books CD Computers Services Advice, Investment Symbolics Tickets CONTENT: Selling Ad Space on site (banners) User Fee Portals / Gateway / Search Engines Organization and suggestions to visit NETWORK FUNCTION: Functions like Usenet / bulletin boards / Support for on-line Auctions, (unsupported content) use of data base. Network Solutions
Web Top sales: Software Books Hardware Music Home Electronics Marketing medium:
E-Commerce – High Tech Transfer of Information.
But can’t touch touch
Activity 1Chapter
1: Categories of Internet Marketing
Once the project is approved, you can proceed to create an actual Web site. At the end of the term, each group will present the instructor with a URL with the site address, or a diskette containing the site, along with an updated version of the proposal including the three items given above. The project grade will be based on the following criteria:
Week Two: Business to Business FAST No Inventory
Receiving Shipping Warehousing Manufacturing Administration Languages:
Servelet small compiled JAVA Applettes previously written small programs COOKIES: Good for shopping carts stored on user’s computer Read what is in the cart Read on check out. Cheap and efficient Record of actions business
MBMS DataBase Management System Oracle – expensive good SQL Server 7 MS Access (translates to SQL well PWS Personal Web Server IIS Internet Interchange Server JDBC Java Database Code Http - FTP - telnet Http:// www. Machinename. Port# / file.ext Port 80 standard Firewalls prevent non-standard transfer MCCC= port 88
WEEK 3 1-29-01 BANNERS ADS : Cognition - awareness about brand Affect - uses emotion feelings desires to draw click Behavior - Action to transaction / click through Post Execute Click Post on similar site - Demographics of banner host TARGET is most important Don’t use a site that also advertises your competitor
Use the Banner to place them on a special page geared from where the visitor came from . E-commerceKeep up with changes
Mom and Pop will fight Big Box Retail on the Internet. Micro Mom and Pop will emerge / e-storefronts with 20 items even less than 10 items Flea-markets / swap meets augmented by e-com. The battle will be cost vs. returns as the start ups for the small entrapanure becomes less there will be more will business that if failed will not devastate the owner / operators . Internet is collapsing time Shortening time Open 24/7 Opening over sea markets No employees on down time
ADSLure a buyer Consumer interaction with AD Information Purchase ADVANTAGETaget:
KNOCK KNOCK:Search engine techniques: Search engines Servers/Searches Top Engines
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